SEO COPYWRITING
HELPING CONSTRUCTION COMPANIES ADD ANOTHER PIPELINE WITH OUR WEEKLY BLOG PROGRAM!
If you’re looking to spend more time on the jobsite, that’s where Construction Copywriting comes in. I help you discover a gain-and-retain client base tailored to you and your business. Contractors do their best work in the field and need copywriting designed for their construction services. Through compelling copywriting, I’ll help you give your clients a personal experience even when you’re not there to say it yourself. It gives your customers a reason to stay on your website and explore your company.
Construction Copywriting is my way of adding value back to the industry that has taught and continues to teach me so much every day. I’ve worked with hundreds of contractors over the years, all of whom share the common goal of growing their client base and retaining their clients. It’s certainly an obstacle, especially since saving money is the primary concern for most clients. And with our country drastically reshaping its economy, Construction Copywriting addresses the unique challenges of the construction industry by enabling businesses to prospect effortlessly.
Newsletters to promote your business, whether it be for sales or educational purposes. Offer insights through weekly blogs and articles about trending topics your clients are interested in. When you have a special announcement you need your clients to hear, I’ll help you use landing pages and flyers to entice an emotional response and a call to action to continue the relationship.
Your clients aren’t the only people focused on saving money. I imagine you are as well! Everything I do for you at Construction Copywriting is above and beyond any entry-level marketer you’ll find on Indeed. Let me save you from the $35K salary, health insurance, training, PTO, lunch breaks, smoke breaks, and workers’ comp you’re used to offering when you need this work done efficiently and correctly. When you tackle your copywriting with a copywriter, that’s the equivalent of measuring twice and cutting once 😉
WHAT YOU’RE GETTING
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Everything I write goes through a series of audits to provide the highest level of SEO. This includes personalized calls to action, short and long keywords to establish authority and trust with Google, clear and concise language, compelling copy to engage readers, and a targeted audience.
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Staying up-to-date on industry news and innovations—and news relevant to your community—delivers on your promise to be an industry leader. The average reader spends 52 seconds on a blog. That’s a lot of pressure to come up with a good headline. And a good opening paragraph. Would you like some ideas?
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When you choose Construction Copywriting, you’re not just getting a keyboard. You’re getting a partner whose sole mission is to see you succeed. Because I don’t if you don’t. Working together, I provide countless ideas and themes for blogs, newsletters, and flyers. All inspired by my previous successful campaigns, and utilizing AI for the most diverse results. Don’t forget your free round of edits!
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There’s nothing more important to my business and myself than authenticity. With Construction Copywriting, you receive peace of mind that everything you receive is YOURS. For any photos used to illustrate your benefits, they’ll be royalty-free. For any facts pulled anywhere other than you or myself, all citations are available.
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Our weekly blog program consists of helpful and engaging content for your customers, including personalized calls to action. 70% of consumers prefer blogs over ads! We also help create and design a blog page for your customers!
And you’re getting home late after a sales call. You’re happy with the conversation, the chemistry was magic, and you’re hoping you receive a signed contract in your inbox on Monday morning. You want to plant a seed in their mind, but you don’t want to bug them. Can you stop them from calling another company to compare pricing? Can you prevent your competitor from meeting those clients when you’re busy? Probably not. So what can you do?
JUST IMAGINE IT’S FRIDAY EVENING…
You can kick your boots up and relax, because your copywriter just finished the blog you told your clients about! Your clients, who are no doubt weighing the options over the weekend, will visit your website to find that blog. And your website is now full of the answers to the questions they forgot to ask! You’ll enjoy a stress-free weekend while Construction Copywriting does all the heavy lifting.
GROW YOUR AUDIENCE
Planting The Seeds with Compelling Copy
At Construction Copywriting, we offer construction professionals the ability to sell and prospect outside of business hours. It’s difficult to block time when you’re always in the field. You want homeowners and businesses to feel heard by YOU, even when you’re not physically there. So let’s establish a system of reciprocity.
Starting with our weekly blog program, you’ll re-introduce yourself to your audience. You’ll stand out from your competitors by showing your clients that you don’t stop providing value even when you’re sleeping!
While providing your clients with weekly blogs on tips and advice, from saving money to DIY projects and activities, your clients sense you are speaking directly to them.
You’ll engage with your clients on an emotional level. You’ll find those pain points.
You’ll illustrate your company's benefits and how you alleviate those pain points.
Encouraging your clients with calls to action for your services will be a simple way to build your client base. It won’t be long before Google spreads the word online and prospective clients start asking your competitors, “Where are your blogs?”
BLOG PORTFOLIO
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![Blogs help inform customers.]()
Let The Sun Shine In Money: Skylights
For companies that want to reward their loyal client base with helpful blogs. This is a great tool for returning customers as it establishes a reciprocity system. If they don't have a project to hire you for themselves, you can at least guarantee a great referral from them.
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![Blog for roofers and contractors]()
Coulda, Woulda, Shoulda: Roofing
Rachel’s Roofs focuses her content on customer engagement and education. Teaching customers critical issues of roof replacements and then offering a solution allows Rachel’s Roofs to stand out against competitors.
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![Blogs to help protect customers.]()
Choosing Wisely: Fly-By-Night Solar Companies
Expert Solar Sales’ customers are always asking why they are the only ones staying in business. Solar companies have a reputation for becoming fly by night companies. This blog helps homeowners and businesses stay informed and protected.
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![Women in construction working on scaffolding]()
Why Women Kick Butt in Construction: Diversity
Diversity is an important staple in the construction industry. Demonstrate your values to your clients with an informative blog! And let’s be honest, women DO kick butt ;)
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![Newsletters help construction companies connect with customers]()
Newsletter: Leaders In Solar Energy
In a highly competitive market, construction professionals need to stand out. A spotlight on the owner helps customers connect with the company they are about to do business with.
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![Newsletter featuring DIY activities for families.]()
Community Newsletter
DIY Family Fun Activities
Unlock a new relationship with your clients and connect with them personally. Newsletters focusing on the community generate the highest click-through rate!
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![A flyer for free concert tickets from a roofing company that shows a dim lit concert with a person surfing the crowd.]()
Flyer: Grab Yours!
The easiest way to build a CRM and grow your online audience is establishing a system of reciprocity. Who won’t subscribe to a monthly newsletter for concert tickets?
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![Flyer with a solar panel background.]()
Prospecting Flyer
Great for Landing Pages
In the digital world, you no longer need to spend money on mailers. Sending e-flyers to new prospects is an easy way to show the benefits of working with you. Including the owner’s image makes a great first impression and builds trust immediately.
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![Fun blog to for customers to share.]()
Blog: Impress Your Clients
“Songs With Unique Meanings”
Fun blogs are a fantastic way to connect with clients with a little heart and humor. Who doesn’t want to read a list of facts about their favorite songs?
Expert Solar Sales | Cumberland, RI
“I started my business a few years ago and just couldn’t find time to market my company or to get my name out there. Tim offered his help and he wrote me a blog, he wrote a flyer that I can send out to my community, and also a newsletter! All of this motivated me to relaunch my business this summer and I couldn’t be more excited! Thanks Tim!”
Services
SEO RICH CONTENT
1600-2000 WORDS
FREE ROUND OF EDITS
PERSONALIZED CALLS TO ACTION
SCHOLARLY RESEARCH WITH CITATIONS
WEEKLY, SEMI-WEEKLY, OR INDIVIDUALLY
CAPTIVATING HEADLINES
RELEVANT AND ENGAGING TOPICS & THEMES
BLOGS
SEO ENRICHED WEBSITE COPY
NEWSLETTERS (3 PAGES)
PROSPECTING FLYERS (1-2 PAGES)
ORIGINAL AND AUTHENTIC:
ROYALTY-FREE STOCK PHOTOS
DESIGNED WITH LICENSED TOOLS
SHAREABLE IN SEVERAL FORMATS
FREE ROUND OF EDITS
BUNDLE UP
About Timothy Baron
“You can, you should, and if you’re brave enough to start, you will.”
Growing up in the small town of Weare, NH, it was nearly impossible to catch a glimpse of the horizon. All of that changed when I was 23 and heeded that timeless call, “Head west, young man.”
Living and working all around the beautiful state of Colorado for 6 years, I dove headfirst into the skylight and home improvement industry. From tying in on a steep 3-story roof to connecting hundreds of contractors with homeowners they were never able to close before. The connections and relationships I made out there inspired me to continue down the path of helping construction professionals engage with their customers on a personal level. Nobody wants a car salesman.
When I’m not striving to build meaningful connections or writing my heart out, I find any excuse to get outdoors and spend time with my family and friends (all pets are welcome). If I must stay inside, I love turning to my piano to write original compositions or cover my favorite artists. I’m always in the mood for Werewolves of London!
Discovery Call
Let’s hop on a discovery call and find who your ideal client is. We’ll discuss the number of blogs, different blog themes, and calls to action. We’ll also cover different contract lengths and strategies, depending on the platforms you use.
What’s Inside
While the titles and subjects will change weekly, every blog is written to be helpful and relevant to your client base. It’s another opportunity to establish trust and expertise with your clients. With personalized calls to action for specific services, clients will be filling out estimate requests with a full game plan in mind!
Add Another Pipeline
Our blog program targets specific needs or pain points for clients and offers a solution, while entertaining them as they discover how you help them. Whether you want to track your online leads or not, our blog programs have increased leads and website traffic in 6 months!
Publishing
We’ll design a blog page to post your blogs on your website and your social media. To attract a wider audience, I encourage weekly emails informing your client base that a new blog has been posted. Personalization is key!
Peace of Mind
Not only will we design a blog page for you, we also offer pay-by-the-month pricing. So while you pay for a month’s worth of blogs upfront, and since we’ve never lost a client, you have the option to opt out at the end of each month.
Let’s work together
Interested in working together? Ready to grow that audience? Fill out the form below and schedule your call!